Diners Drinking More Tea and Coffee

Technomic Inc., Chicago, August 16, 2011, PR Newswire – Of consumers recently surveyed, 60 percent reported drinking regular hot coffee or tea within the last month, second only to the 62 percent of consumers who had a non-diet carbonated soft drink during the same time period.

Interesting findings include:

  • 10% of consumers are making more purchases of iced tea by the cup or glass than they did two years ago.
  • Green tea, healthful and antioxidant-rich, is of interest to nearly three out of four consumers (73 percent), making it the most appealing flavor for hot or iced tea.
  •  With the exception of frozen/blended coffee drinks, all other types of coffee and tea drinks have steadily increased in price since 2008. Offered for an average price of $2.25 in 2008, regular coffee now sells for an average of $2.36. Similarly, tea/iced tea products have seen their prices go up, increasing from an average of $2.40 in 2008 to $2.57 two years later.
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